The ABC Method
Creative Brainstorming by Vera F. Birkenbihl - simply explained and immediately applicable
The ABC method on ABCbrain.xyz transforms your brainstorming sessions into a creative adventure. Developed by Vera F. Birkenbihl, this method harnesses the power of associative cognition - our brain's natural ability to playfully connect information - making it your personal toolkit for fresh, unconventional ideas.
How the ABC Method Works
Step 1 - Choose your topic
Start with a specific topic, question, or challenge for which you're seeking new perspectives. Example: "New business ideas".
Step 2 - Associate spontaneously
Write down words that come to mind spontaneously and without thinking for each letter of the alphabet. The automatically scrolling letters on ABCbrain.xyz provide visual prompts, but you're completely free to choose your own letters and terms at any time.
Example:
- A: Apple vending machine
- B: Boutique station café
- C: Coworking space
- D: Drone delivery service
- ...
Step 3 - Discover new connections
By collecting seemingly unrelated ideas, surprising and innovative connections emerge. Perhaps the combination of "Apple vending machine" and "Boutique station café" creates a mobile, healthy snack option for commuters.
Why is the method so effective?
Our brain loves to associate freely - creating new connections between concepts we normally perceive separately. This phenomenon, known as associative cognition, is actively used to overcome mental blocks and promote creative flow.
AI Support for Even More Ideas
After creating your ABC list, the integrated AI automatically analyzes your results and creates a clear clustering. This helps you recognize surprising patterns, new connections, and provides further inspiring impulses.
Ready to get creative?
Whether for professional, personal, or your next passion project: The ABC method brings fresh air to your thinking processes and inspires you to extraordinary ideas. Test it now for free and discover where your creativity can lead you!